Microphone at a speaking event

Advisor. Author. Facilitator.

Cut Through the Noise and Gain the Clarity to Act

Byron McFarland at a workshop

Byron works with business owners who've built something valuable — and don't want to be trapped by it.

He helps owners and leadership teams create buy-in that builds trust, reduces risk, and increases transferable business value. His work sits at the intersection of ownership psychology, leadership behavior, and practical deal mechanics — making complex succession and incentive decisions feel human, doable, and grounded.

Over the last two decades, Byron has guided leadership teams responsible for more than $3B in business value, helping owners move from being essential to being optional — without breaking trust, culture, or momentum.

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The Bankable Buyer book cover

The Bankable Buyer

Byron is the author of The Bankable Buyer: How to Ensure Your Team Can Buy Your Business — And You Get Paid in Full, a story-driven guide that walks owners through what really has to be true for management buyouts, internal succession, and ownership transitions to work.

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Trusted by

VistageBloom GrowthPetra CoachEO NetworkWilson 360

Who Byron Speaks To

  • Business owners and partners
  • Industry associations and conferences
  • Entrepreneur peer groups (EO, Vistage)
  • Advisors working with closely held companies

Especially those navigating growth, succession, talent retention, or the tension between control and freedom.

Byron McFarland at an event in Phoenix
Attendees at a McFarland Group workshop

Signature Programs & Workshops

  • Design Your Exit / Freedom by Design
  • Buy-In: Rewarding Ownership Behavior
  • Winning the War for Talent
  • Beyond EBITDA — The Human-Side of Business Value

Sessions range from keynote talks to half-day, highly facilitated workshops.

Byron McFarland

Interested in booking Byron to speak or facilitate?

Let's start with the outcome you want your audience to walk away with. Link to my Calendly.

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What owners say after working through these decisions

Byron is the best. His experience sharing is priceless.

John Lund

Sorry for anyone who missed this insightful, top-notch presentation that helped dispel many of my misconceptions about how to fairly compensate our team in ways that reward and incentivize them to continue their amazing work with us.

Lisa MacLean

Byron McFarland's session was a game-changer for our organization. His ability to distill complex business strategies into clear, actionable insights is unparalleled. He not only inspired us but also equipped us with the tools necessary to attract and retain top-tier talent.

David Aferiat