
Joining The McFarland Group in 2024, Rob brings extensive experience in venture capital, mergers and acquisitions, business valuation, and commercial lending, offering a unique perspective on business growth and ownership transition.
His diverse financial background enables him to support clients in navigating complex financial landscapes with confidence.
Rob received a finance and economics degree from the University of Nebraska at Omaha. He is also a Certified Valuation Analyst (CVA) and a Certified Mergers & Acquisitions Advisor (CM&AA).
Outside of work, Rob enjoys traveling, trying new restaurants, cooking, and spending as much time as possible outdoors with his wife, Taylor, their son Grey, and their yellow lab, Riddick.

It is planning that allows entrepreneurs to leave their businesses when they want; sell to whom they want, for the money they need; and thus Realize the American Dream.
—Byron McFarland